How to Cancel Your Google Ads Account (Step-by-Step) and Request a Refund
Meta description: Need to stop your Google Ads and get any unused funds back? This guide walks you through cancelling your Google Ads account, how to request a refund, expected timelines, and common pitfalls to watch for.
Quick summary (tl;dr)
- Sign in to Google Ads as an admin.
- Go to Tools & settings → Setup → Preferences and click Cancel my account.
- Check Billing → Summary for a refund link and follow the form instructions.
Step-by-step guide
1) Sign in as an admin
Log in at ads.google.com with an administrator account. Only admins can cancel accounts.
2) Open preferences and cancel
Click the wrench icon (Tools & settings) → under Setup choose Preferences. Under Account status you’ll see Cancel my account. Confirm your choice.
💡 Tip: If you only want to pause ads temporarily, you can pause campaigns instead of cancelling the whole account.
3) Check billing and request a refund
After cancellation, go to Billing → Summary. If you have a balance, a banner will appear with a link to Complete your refund. Follow the instructions (you may need to enter bank details).
4) Contact support if refund link isn’t visible
If you don’t see the refund option, go to the Google Ads Help Center and contact support via chat or phone.
What to expect after cancellation
- Ads stop immediately, but you’ll still have access to billing & reports.
- Refunds are processed to the original payment method. Timelines vary — usually within 2–12 weeks depending on your bank.
Important notes
- Promotional credits are not refundable.
- Outstanding balances must be cleared before a refund is issued.
- If you suspect invalid clicks, you can request a click quality investigation.
FAQ
Q: Can I delete a Google Ads account completely?
A: You can cancel it. Cancelled accounts stay accessible for billing/reports but can be reactivated.
Q: How long do refunds take?
A: Expect anywhere from 2 weeks up to several weeks depending on the payment method and bank.
Q: Can I get promo credits refunded?
A: No, promotional voucher credits are non-refundable.
Infographic
Source: Official Google Ads Help documentation
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